I just found this great example of how social media functions as world wide wording mouth network. It’s another example of how being a good manager and doing the right thing can be a great marketing tool. Check out Word of Mouth Advertising 2.0 at Inc.com.
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April 25th, 2010 | Tags: advice, guest service, social media, word of mouth | Category: social media | One comment
I just finished reading a book by Seth Godin called Linchpin. Godin is a superhero in the world internet marketing and new business in general. While his new book, Linchpin, is not directly related to the hospitality industry, it taps into the core of what makes our industry really work – passion. Godin argues [...] April 17th, 2010 | Tags: advice, books, internet advertising, restaurant, social media | Category: affiliate marketing, hospitality, internet advertising, internet marketing, social media | Leave a comment
Let me start off by apologizing for the title of this blog post – the things that I am about to write are painfully obvious and simply require a shift in your thought process. My first job in the hospitality industry was with a leading extended-stay hotel chain, and the lessons I learned there have stuck [...] April 1st, 2010 | Tags: facebook, guest service, hotel, josh, restaurant, social media, twitter | Category: brand, hospitality, internet marketing, social media | One comment
Ok, I’ll admit it. I’ve been a little bit slow to jump on the social media bandwagon. After all Twitter, one of the most successful social media sites of all time, seems like a total waste of time at first glance. Even as an internet marketer I’ve struggled myself to find the value in social [...] January 28th, 2010 | Tags: advice, hotel, internet advertising, restaurant, social media | Category: social media | 6 comments
Welcome to TheHospitalityGeek.com! As an internet-marketer-turned-hotel-manager, I’m witnessing so many things that need to be changed. Too many hospitality companies are missing out on great internet advertising and marketing opportunities. Many other hospitality companies are being taken advantage of by a few internet companies charging exorbitant fees or services that are normally cheap, or even free. I [...] |
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