Seth Godin, Linchpin and the Hospitality Industry

I just finished reading a book by Seth Godin called Linchpin. Godin is a superhero in the world internet marketing and new business in general. While his new book, Linchpin, is not directly related to the hospitality industry, it taps into the core of what makes our industry really work – passion.

Godin argues [...]

April 17th, 2010 | Tags: , , , , | Category: affiliate marketing, hospitality, internet advertising, internet marketing, social media | Leave a comment

Why Social Media Matters for Hotels and Restaurants

Ok, I’ll admit it.  I’ve been a little bit slow to jump on the social media bandwagon.  After all Twitter, one of the most successful social media sites of all time, seems like a total waste of time at first glance.  Even as an internet marketer I’ve struggled myself to find the value in social [...]

January 28th, 2010 | Tags: , , , , | Category: social media | 6 comments

Internet Advertising 101 for the Hospitality Industry

Internet Advertising Overview

Internet advertising is a straight forward idea that becomes more complicated because of the many ways the advertising is delivered and monetized.  Simply stated, internet advertising is paying for placement on an online destination.  Just as a hotel or restaurant might choose to “buy a spot” in the Sunday paper or a bridal [...]

January 23rd, 2010 | Tags: | Category: internet advertising | 12 comments

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