Word of Mouth 2.0

I just found this great example of how social media functions as world wide wording mouth network. It’s another example of how being a good manager and doing the right thing can be a great marketing tool. Check out Word of Mouth Advertising 2.0 at Inc.com.

April 25th, 2010 | Tags: , , , | Category: social media | One comment

Seth Godin, Linchpin and the Hospitality Industry

I just finished reading a book by Seth Godin called Linchpin. Godin is a superhero in the world internet marketing and new business in general. While his new book, Linchpin, is not directly related to the hospitality industry, it taps into the core of what makes our industry really work – passion.

Godin argues [...]

April 17th, 2010 | Tags: , , , , | Category: affiliate marketing, hospitality, internet advertising, internet marketing, social media | Leave a comment

Why Social Media Matters for Hotels and Restaurants

Ok, I’ll admit it.  I’ve been a little bit slow to jump on the social media bandwagon.  After all Twitter, one of the most successful social media sites of all time, seems like a total waste of time at first glance.  Even as an internet marketer I’ve struggled myself to find the value in social [...]

January 28th, 2010 | Tags: , , , , | Category: social media | 6 comments

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