TheHospitaltyGeek

Word of Mouth 2.0

Josh — Mon, 26 Apr 2010 03:25:16 +0000

I just found this great example of how social media functions as world wide wording mouth network. It’s another example of how being a good manager and doing the right thing can be a great marketing tool. Check out Word of Mouth Advertising 2.0 at Inc.com.

Seth Godin, Linchpin and the Hospitality Industry

Josh — Sat, 17 Apr 2010 23:26:52 +0000

I just finished reading a book by Seth Godin called Linchpin. Godin is a superhero in the world internet marketing and new business in general. While his new book, Linchpin, is not directly related to the hospitality industry, it taps into the core of what makes our industry really work – passion.

Godin argues [...]

The Secret to Social Media Success

Josh — Fri, 02 Apr 2010 03:09:54 +0000

Let me start off by apologizing for the title of this blog post – the things that I am about to write are painfully obvious and simply require a shift in your thought process.

My first job in the hospitality industry was with a leading extended-stay hotel chain, and the lessons I learned there have stuck [...]

Affiliate marketing and why you should care

Josh — Mon, 22 Mar 2010 09:00:14 +0000

OK hospitality managers, I think it’s important that anyone doing any business on the internet understand affiliate marketing and how it affects your hotel or restaurant (or any other business for that matter). The web contains all sorts of information ranging from helpful to just plain garbage and everything in between. Affiliate marketing on the [...]

Two location-based social media apps that could change hotels and restaurants

Josh — Sun, 21 Mar 2010 22:43:54 +0000

It seems like everywhere you turn someone is talking about location-based social media. Maybe you’ve bumped into it by a different name, or maybe you haven’t really thought about what it means for your hotel or restaurant, but it could be a huge game-changer for the hospitality industry. Here are a few apps specifically dedicated [...]

The corporate brand is dead. Long live the individual brand.

Josh — Mon, 08 Mar 2010 03:04:34 +0000

In a previous post I wrote about how hotel and restaurant brands don’t mean what they used to. To summarize, hotels, restaurants and consumers used to rely on corporate brand identity to predict the quality their visit. In a world of franchisees, franchisors, brand managers, brand bibles, and brand standards, many hospitality companies have long [...]

Welcome to TheHospitalityGeek!

Josh — Sat, 06 Mar 2010 19:06:25 +0000

As an internet-marketer-turned-hotel-manager, I’m witnessing so many things that need to be changed. Too many hospitality companies are missing out on great internet advertising and marketing opportunities. Many other hospitality companies are being taken advantage of by a few internet companies charging exorbitant fees or services that are normally cheap, or even free.

I created TheHospitalityGeek.com [...]

Why Social Media Matters for Hotels and Restaurants

Josh — Thu, 28 Jan 2010 22:26:43 +0000

Ok, I’ll admit it. I’ve been a little bit slow to jump on the social media bandwagon. After all Twitter, one of the most successful social media sites of all time, seems like a total waste of time at first glance. Even as an internet marketer I’ve struggled myself to find the value in social [...]

Internet Advertising 101 for the Hospitality Industry

Josh — Sun, 24 Jan 2010 04:23:46 +0000

Internet Advertising Overview

Internet advertising is a straight forward idea that becomes more complicated because of the many ways the advertising is delivered and monetized. Simply stated, internet advertising is paying for placement on an online destination. Just as a hotel or restaurant might choose to “buy a spot” in the Sunday paper or a bridal [...]