Seth Godin, Linchpin and the Hospitality Industry

I just finished reading a book by Seth Godin called Linchpin. Godin is a superhero in the world internet marketing and new business in general. While his new book, Linchpin, is not directly related to the hospitality industry, it taps into the core of what makes our industry really work – passion.

Godin argues [...]

April 17th, 2010 | Tags: , , , , | Category: affiliate marketing, hospitality, internet advertising, internet marketing, social media | Leave a comment

The Secret to Social Media Success

Let me start off by apologizing for the title of this blog post – the things that I am about to write are painfully obvious and simply require a shift in your thought process.

My first job in the hospitality industry was with a leading extended-stay hotel chain, and the lessons I learned there have stuck [...]

April 1st, 2010 | Tags: , , , , , , | Category: brand, hospitality, internet marketing, social media | One comment

Affiliate marketing and why you should care

OK hospitality managers, I think it’s important that anyone doing any business on the internet understand affiliate marketing and how it affects your hotel or restaurant (or any other business for that matter).  The web contains all sorts of information ranging from helpful to just plain garbage and everything in between.  Affiliate marketing on the [...]

March 22nd, 2010 | Category: affiliate marketing, internet advertising, internet marketing | 6 comments

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