Seth Godin, Linchpin and the Hospitality Industry

I just finished reading a book by Seth Godin called Linchpin. Godin is a superhero in the world internet marketing and new business in general. While his new book, Linchpin, is not directly related to the hospitality industry, it taps into the core of what makes our industry really work – passion.

Godin argues [...]

April 17th, 2010 | Tags: , , , , | Category: affiliate marketing, hospitality, internet advertising, internet marketing, social media | Leave a comment

Affiliate marketing and why you should care

OK hospitality managers, I think it’s important that anyone doing any business on the internet understand affiliate marketing and how it affects your hotel or restaurant (or any other business for that matter).  The web contains all sorts of information ranging from helpful to just plain garbage and everything in between.  Affiliate marketing on the [...]

March 22nd, 2010 | Category: affiliate marketing, internet advertising, internet marketing | 6 comments

Two location-based social media apps that could change hotels and restaurants

It seems like everywhere you turn someone is talking about location-based social media.  Maybe you’ve bumped into it by a different name, or maybe you haven’t really thought about what it means for your hotel or restaurant, but it could be a huge game-changer for the hospitality industry.  Here are a few apps specifically dedicated [...]

March 21st, 2010 | Category: hospitality, internet advertising, location based services, social media | 3 comments

Welcome to TheHospitalityGeek!

As an internet-marketer-turned-hotel-manager, I’m witnessing so many things that need to be changed.  Too many hospitality companies are missing out on great internet advertising and marketing opportunities.  Many other hospitality companies are being taken advantage of by a few internet companies charging exorbitant fees or services that are normally cheap, or even free.

I created TheHospitalityGeek.com [...]

March 6th, 2010 | Category: brand, hospitality, internet advertising, social media | Leave a comment

Internet Advertising 101 for the Hospitality Industry

Internet Advertising Overview

Internet advertising is a straight forward idea that becomes more complicated because of the many ways the advertising is delivered and monetized.  Simply stated, internet advertising is paying for placement on an online destination.  Just as a hotel or restaurant might choose to “buy a spot” in the Sunday paper or a bridal [...]

January 23rd, 2010 | Tags: | Category: internet advertising | 12 comments

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