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I just finished reading a book by Seth Godin called Linchpin. Godin is a superhero in the world internet marketing and new business in general. While his new book, Linchpin, is not directly related to the hospitality industry, it taps into the core of what makes our industry really work – passion. Godin argues [...] April 17th, 2010 | Tags: advice, books, internet advertising, restaurant, social media | Category: affiliate marketing, hospitality, internet advertising, internet marketing, social media | Leave a comment
Let me start off by apologizing for the title of this blog post – the things that I am about to write are painfully obvious and simply require a shift in your thought process. My first job in the hospitality industry was with a leading extended-stay hotel chain, and the lessons I learned there have stuck [...] April 1st, 2010 | Tags: facebook, guest service, hotel, josh, restaurant, social media, twitter | Category: brand, hospitality, internet marketing, social media | One comment
It seems like everywhere you turn someone is talking about location-based social media. Maybe you’ve bumped into it by a different name, or maybe you haven’t really thought about what it means for your hotel or restaurant, but it could be a huge game-changer for the hospitality industry. Here are a few apps specifically dedicated [...] March 21st, 2010 | Category: hospitality, internet advertising, location based services, social media | 3 comments
In a previous post I wrote about how hotel and restaurant brands don’t mean what they used to. To summarize, hotels, restaurants and consumers used to rely on corporate brand identity to predict the quality their visit. In a world of franchisees, franchisors, brand managers, brand bibles, and brand standards, many hospitality companies have long [...] As an internet-marketer-turned-hotel-manager, I’m witnessing so many things that need to be changed. Too many hospitality companies are missing out on great internet advertising and marketing opportunities. Many other hospitality companies are being taken advantage of by a few internet companies charging exorbitant fees or services that are normally cheap, or even free. I created TheHospitalityGeek.com [...] March 6th, 2010 | Category: brand, hospitality, internet advertising, social media | Leave a comment
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