The Secret to Social Media Success

Let me start off by apologizing for the title of this blog post – the things that I am about to write are painfully obvious and simply require a shift in your thought process.

My first job in the hospitality industry was with a leading extended-stay hotel chain, and the lessons I learned there have stuck [...]

April 1st, 2010 | Tags: , , , , , , | Category: brand, hospitality, internet marketing, social media | One comment

The corporate brand is dead. Long live the individual brand.

In a previous post I wrote about how hotel and restaurant brands don’t mean what they used to.  To summarize, hotels, restaurants and consumers used to rely on corporate brand identity to predict the quality their visit.  In a world of franchisees, franchisors, brand managers, brand bibles, and brand standards, many hospitality companies have long [...]

March 7th, 2010 | Category: brand, hospitality, social media | 2 comments

Welcome to TheHospitalityGeek!

As an internet-marketer-turned-hotel-manager, I’m witnessing so many things that need to be changed.  Too many hospitality companies are missing out on great internet advertising and marketing opportunities.  Many other hospitality companies are being taken advantage of by a few internet companies charging exorbitant fees or services that are normally cheap, or even free.

I created TheHospitalityGeek.com [...]

March 6th, 2010 | Category: brand, hospitality, internet advertising, social media | Leave a comment

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