I just found this great example of how social media functions as world wide wording mouth network. It’s another example of how being a good manager and doing the right thing can be a great marketing tool. Check out Word of Mouth Advertising 2.0 at Inc.com.
I just finished reading a book by Seth Godin called Linchpin. Godin is a superhero in the world internet marketing and new business in general. While his new book, Linchpin, is not directly related to the hospitality industry, it taps into the core of what makes our industry really work – passion.
Godin argues that we are all born artists and that society re-trains us to be factory workers. When the world really needed factories this might have been OK, but today we don’t need factory workers. Nevertheless, society cranks out factory workers like crazy.
Think about your hospitality business – some front-line employees treat their job like it a factory job, following a checklist and never straying from their job description. Others, however, are pure artists, going far above and beyond the call of duty.
I highly recommend the book, but not unless you are willing to rethink everything you do, and the reasons behind your actions. Check out the book at Amazon:
Let me start off by apologizing for the title of this blog post – the things that I am about to write are painfully obvious and simply require a shift in your thought process.
My first job in the hospitality industry was with a leading extended-stay hotel chain, and the lessons I learned there have stuck with me over the past fifteen years. This particular brand was very well managed, and brand managers communicated the mission and vision throughout the brand extremely well. In fact, hotel managers for this brand Continue reading
Ok, I’ll admit it. I’ve been a little bit slow to jump on the social media bandwagon. After all Twitter, one of the most successful social media sites of all time, seems like a total waste of time at first glance. Even as an internet marketer I’ve struggled myself to find the value in social media in a marketing plan, let alone advise others. Recently, however, it all became so obvious.
For hotels and restaurants to successfully leverage the power of social media they must Continue reading
Welcome to TheHospitalityGeek.com!
As an internet-marketer-turned-hotel-manager, I’m witnessing so many things that need to be changed. Too many hospitality companies are missing out on great internet advertising and marketing opportunities. Many other hospitality companies are being taken advantage of by a few internet companies charging exorbitant fees or services that are normally cheap, or even free.
I created TheHospitalityGeek.com to Continue reading