The Secret to Social Media Success

Let me start off by apologizing for the title of this blog post – the things that I am about to write are painfully obvious and simply require a shift in your thought process.

My first job in the hospitality industry was with a leading extended-stay hotel chain, and the lessons I learned there have stuck with me over the past fifteen years.  This particular brand was very well managed, and brand managers communicated the mission and vision throughout the brand extremely well.  In fact, hotel managers for this brand Continue reading