I just finished reading a book by Seth Godin called Linchpin. Godin is a superhero in the world internet marketing and new business in general. While his new book, Linchpin, is not directly related to the hospitality industry, it taps into the core of what makes our industry really work – passion.

Godin argues that we are all born artists and that society re-trains us to be factory workers. When the world really needed factories this might have been OK, but today we don’t need factory workers.  Nevertheless, society cranks out factory workers like crazy.

Think about your hospitality business – some front-line employees treat their job like it a factory job, following a checklist and never straying from their job description.  Others, however, are pure artists, going far above and beyond the call of duty.

I highly recommend the book, but not unless you are willing to rethink everything you do, and the reasons behind your actions.  Check out the book at Amazon: