The Secret to Social Media Success

Let me start off by apologizing for the title of this blog post – the things that I am about to write are painfully obvious and simply require a shift in your thought process.

My first job in the hospitality industry was with a leading extended-stay hotel chain, and the lessons I learned there have stuck with me over the past fifteen years.  This particular brand was very well managed, and brand managers communicated the mission and vision throughout the brand extremely well.  In fact, hotel managers for this brand Continue reading

The corporate brand is dead. Long live the individual brand.

In a previous post I wrote about how hotel and restaurant brands don’t mean what they used to.  To summarize, hotels, restaurants and consumers used to rely on corporate brand identity to predict the quality their visit.  In a world of franchisees, franchisors, brand managers, brand bibles, and brand standards, many hospitality companies have long given up the idea of running hotels and restaurants in favor of selling franchises.  In my own experience I worked for a hotel chain that had no less than 16 different hotel brands for consumers (and franchisees) to choose from, and that was many years ago before they added a couple.

Hospitality companies have Continue reading

Welcome to TheHospitalityGeek!

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As an internet-marketer-turned-hotel-manager, I’m witnessing so many things that need to be changed.  Too many hospitality companies are missing out on great internet advertising and marketing opportunities.  Many other hospitality companies are being taken advantage of by a few internet companies charging exorbitant fees or services that are normally cheap, or even free.

I created TheHospitalityGeek.com toeducate the hospitality industry and help hotels and restaurants be more success and effective by using social media and internet advertising.  I also want to help small and medium web developers connect with hotels and restaurants, creating more honest competition for the large companies that currently take advantage of the hospitality industry.

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I’ve been a bunch of things in my life. Click here to read more…